The industry’s meeting point for aspiring and established equestrian influencers. We bring together what belongs together: digital creators and exciting brands of the equestrian industry.

  • Keynotes & Talks
  • Business Contacts
  • Exciting Brands

Get into it

Location

Koelnmesse

Date

Jul – 23/24 – 2022

spoga horse

Side Event

For

Influencers

Welcome to the CREATOR DAYS

  • CONFERENCE
  • CREATE
  • CONNECT

Education, creativity, networking and socialising: The spoga horse CREATOR DAYS in cooperation with SehrwieViel offer all that and even more. This is the place to be for influencers to develop and enhance their business. Keynotes and talks are part of this innovative congress as well as the opportunity to connect with exciting brands and boost one’s own projects. As a side event of the spoga horse – the world’s leading B2B trade fair for the horse industry – establishing new contacts and growing together is what the CREATOR DAYS are all about.

  • You are a content creator or influencer?
  • You want to develope your skills and knowledge?
  • You want to get inspired?
  • You want to exchange knowledge with industry leaders?
  • You want to learn from exciting brands?
  • You want to establish new contacts?
  • You want to have a look behind the scenes of the spoga horse?
  • You want to improve your work and cooperations?

You’ve come to the right place.
The spoga horse CREATOR DAYS –
partnering with SehrwieViel are your place to be.

Sponsors

The CREATOR DAYS are only possible thanks to the sponsorship of several strong partners. We’d like to thank all of our sponsors for their support! Naturally, all sponsoring brands will also be present during the CREATOR DAYS. By the way: By clicking on the logo, you will get to the brand’s website where you will find more detailed information about the company.

Agenda

  • What’s happening

The congress offers the perfect mix of fun, business and education. On Saturday, we start off with a guided tour around the fair: Get a glimpse of the busy life behind the scenes of the world’s leading B2B trade fair of the horse industry before watching the Live Fashion Walk on the Main Stage from the front row.

What comes next is an exciting mix of keynotes and talks. Exclusive speakers and industry leaders share their knowledge, discuss the latest trends and answer your questions. An evening reception with brands representatives rounds off your experience: Here you get the opportunity to connect with established brands of the horse industry and to make new business contacts.

On Sunday, you are free to explore the trade fair on your own. This is the perfect opportunity to detect new trends and deepen the newly-made connections to the fair’s exhibitors before you start your way back home with a head full of new ideas and inspirations.

Schedule

  • What happens when

Saturday

9’00

Greeting in the Rheinsaal with a short creativity boost by coach Janina Budde

9’20 – 12’00

Guided round tour “Behind the Scenes

10’00

spoga horse FASHION WALK – THE STAGE

10’30

Visit of the exhibition and a number of selected exhibition venues

11’00

Visual Merchandising: How to perfectly stage your products (Karin Wahl, Visual Merchandising Expert)

12’00 – 12’45

Lunch

13’00

Once more: Greeting in the Rheinsaal

13’10 – 13’50

Building the Brand ‚RidersChoice‘: Key Learnings for working with influencers (Laura Wolf, Ridersdeal)

14’00 – 14’20

Spark Your Creativity: 10 ideas for creative content (Diana Wahl, photographer)

14’30 – 15’10

Facts & Figures: Analysis, evaluation & estimation of influencer campaigns from a company‘s perspective (Lena Büker, ehorses)

15’10 – 15’30

Break

15’30 – 16’00

Influencer Marketing & Creations: Learnings & Best Practices (Sina Giebel, Freelance Influencer Marketing Expert)

16’10 – 16’30

Perfect Brand Fit: Criteria for the strategic selection of influencers (Kira Jasperneite, Sprenger Equestrian)

16’40 – 17’00

Harder, Better, Faster Stronger: Business, Social Media & Mental Health (Diana Wahl, photographer)

17’10 – 18’00

Discussion: Working together, growing together: Productive cooperations between brands and influencers
(Carolin Christmann, Novafon – Kira Jasperneite, Sprenger Equestrian – Fiona Glitsch, Kavalkade – Christian Kötter, deckenpost)

18’00 – 18’30

Break

18’30 – 21’30

Business Get-Together – „Industry meets Influencer“
Top-class talks – More info coming soon!
Special Guests: Abby Newell & Jesse Drent

Sunday

ab 9’00

All participants are free to visit the trade fair, deepen the newly-made connections and discover the brands‘ newest innovations

CONNECT

Industry meets Influencer: The spoga horse CREATOR DAYS – partnering with SehrwieViel are committed to bring together content creators and leading representatives of the horse industry. This is why brands and influencers do not only come together for talks and lectures. An evening reception with good food and delicious drinks also provides the perfect atmosphere to get in touch.

Let’s do some business!

RELAX

Business isn’t everything. The congress is also meant to provide its guests with a good time to enjoy themselves. Get ready for absorbing conversations and a feel-good atmosphere.

Let’s make memories!

SPOGA HORSE

As the world’s leading B2B trade fair for the horse industry, the spoga horse sets the tone when it comes to new trends. This is the place for companies and businesses to redefine the industry’s status quo year after year. The spoga horse provides the ideal framework for the CREATOR DAYS.

Let’s network!

Speakers & Guests

A number of well-known experts is ready to share their knowledge with you. They offer exciting insights and advice – and it’s all about influencer marketing and the equestrian industry.

Abby Newell

Abby Newell

Equestrian Marketing Agency

Managing Director

Modern Partnerships: Aligning brand with athlete or influencer

Lena Büker

Lena Büker

ehorses

Managing Director

Facts & Figures: Analysis, evaluation and estimation of influencer campaigns – from a company’s perspective

Laura Wolf

Laura Wolf

Ridersdeal

Head of Influencer Marketing

Building the Brand „RidersChoice“: Key Learnings for working with influencers

Dr. Maria Näther

Dr. Maria Näther

Koelnmesse

Director spoga horse

Guided round tour “Behind the Scenes

Diana Wahl

Diana Wahl

Horse Photographer

Silver Camera CHIO Aachen 2021

Spark Your Creativity: 10 ideas for creative content

Harder, Better, Faster Stronger: Business, Social Media & Mental Health

Kira Jasperneite

Kira Jasperneite

Sprenger Equestrian

Marketing

Perfect Brand Fit: Criteria for the strategic selection of influencers

Carolin Christman

Carolin Christman

Novafon Vet

Marketing Manager

Working together, growing together: Productive cooperations between brands and influencers

Janina Budde

Janina Budde

Certified Coach

Horse-assisted coaching & management training

Creative Boosts

Sina Giebel

Sina Giebel

Sincerely Sina

Freelance Influencer Marketing Expert

Influencer Marketing & Co-Creations: Learnings & Best Practices

Fiona Glitsch

Fiona Glitsch

Kavalkade

Sales & Coordination

Working together, growing together: Productive cooperations between brands and influencers

Christian Kötter

Christian Kötter

deckenpost

Co-Founder

Working together, growing together: Productive cooperations between brands and influencers

Karin Wahl

Karin Wahl

Designer and businesswoman, trainer and consultant

Visual Merchandising Expert

Visual Merchandising: How to perfectly stage your products

Be part of it

We’re fully booked!
Unfortunately, there aren’t any more tickets available for the upcoming CREATOR DAYS in July 2022. But stay tuned and follow us on Instagram. We’ll keep you posted regarding the event and any new occasions to be part of the CREATOR DAYS via social media.

The Team

The spoga horse CREATOR DAYS are an event of the spoga horse in cooperation with SehrwieViel.

You have questions or feedback?
Your personal contact:

Kristina Sehr

Kristina Sehr

SehrwieViel

This is your chance!

  • Be part of it
  • Contact us

Still got questions about the event? Or you want to incorporate your sponsors? You have suggestions or want more information? Contact us via contact form or on Instagram.